Iris Van Herpen and Aveda Collaborate On A Greek-Mythology-Inspired 2023 Holiday Collection
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The holiday season is a time for joy and gift-giving, and this year, Aveda has partnered with renowned Dutch fashion designer Iris van Herpen to create a truly remarkable holiday collection.
This collaboration brings together the worlds of haute couture, hair care, and skincare to offer a unique and luxurious gifting experience.
In this article, we will take a closer look at the Aveda x Iris van Herpen holiday collection, the inspiration behind it, and the stunning products it includes.
A Look Behind the Scenes
The partnership between Aveda and Iris van Herpen was born out of a shared love and respect for nature.
Both brands draw inspiration from the natural world, and this collaboration aims to capture the beauty and harmony found in the relationship between living organisms and their physical environments.
“This collection captures a future-forward vision for the holidays and embodies the limitless beauty of nature.”
Iris van Herpen is a well-known fashion designer, famous for her innovative and daring designs that have been showcased on red carpets, runways, and in acclaimed films.
She has been dressing models for hair shows in close collaboration with Antoinette Beenders, Aveda's Senior Vice President of Global Professional Artistry, for several years.
Their mutual admiration and love for artistry and craftsmanship led to this formal collaboration.
Rethinking Holiday Gift Ideas
The Aveda x Iris van Herpen holiday collection offers a range of gift sets that cater to different hair and body care needs.
From ultra-hydrating Nutriplenish™ hair hydration to naturally derived Botanical Repair™ hair strengthening to sleek styling with Smooth Infusion™, there is something for every hair care lover on your list.
The collection also includes luxurious skin and body care formulas that deeply moisturise and nourish the skin.
Each gift set is beautifully packaged in designer gift packaging conceptualised by Iris van Herpen herself.
The gift packaging elements, including boxes and sleeves, are made with FSC-certified recycled paper, reflecting both brands' commitment to sustainability. These packaging pieces can be reused or displayed as miniature works of art, adding an extra touch of elegance to the gifting experience.
Bespoke Hair Accessories
The Aveda x Iris van Herpen holiday collection also features three luxurious and limited-edition hair accessories: the Henosis Hair Pin Set, Lagoon Nebula Hair Cuff Set, and Syntopia Cosmetic Pouch.
These accessories are designed to elevate any holiday updo or hairstyle, adding a touch of high-style glamour.
Henosis Hair Pin Set
The Henosis Hair Pin Set is inspired by the Greek concept of oneness and union. It offers a stunning accent to any hairstyle, creating a captivating end look.
Made from recyclable gold-tone brass, this pin set is not only beautiful but also sustainable.
Lagoon Nebula Hair Cuff
The Lagoon Nebula Hair Cuff is a statement hair accessory that features a limited-edition design inspired by interstellar clouds where stars are born.
This hair cuff seamlessly embeds itself into your hair, elevating your everyday updo with a touch of celestial elegance.
Syntopia Cosmetic Pouch
The Syntopia Cosmetic Pouch is a luxurious pouch designed to keep your beauty products safe and in style. Its design is inspired by the concept of different species living together.
Made from 65% post-consumer recycled materials, this pouch is both functional and eco-friendly.
Van Herpen says there may be more expansion into the beauty category, “I really believe in combining strengths. So I would definitely love to explore more into the beauty space, but I don't see it as a separate category within my own brand. I really feel that by collaboration, you bring in the expertise. By sharing knowledge you can actually go way beyond your own.”
