Keeping up with fashion trends these days feels like trying to swim upstream. 😟
Just when you’ve mastered Coastal Grandmother, another TikTok aesthetic comes rolling in like the tide. But there’s one dreamy trend that’s proving to have serious staying power, and it’s got us all feeling a bit more magical: Mermaidcore.
Think less Ariel’s seashell bra and more modern maritime enchantress. This aquatic-inspired aesthetic has transformed from a niche social media trend into a full-blown style movement, bringing a splash of underwater wonder to everyday fashion and it’s way more wearable than you might think.
Whether you’re already a fan of pearlcore (mermaidcore’s elegant cousin) or just dipping your toes into these shimmer-filled waters, I’m here to guide you through everything you need to know about embracing your inner sea goddess – without looking like you’re headed to a costume party!
In this article, we’ll explore what mermaidcore is in detail and how to get the look in your wardrobe!
What Is Mermaidcore?
Remember when we all wanted to be mermaids growing up? Well, fashion finally caught up with our childhood dreams.
Mermaidcore is the sophisticated evolution of those fantasy-filled days, transformed into a wearable aesthetic that captures the enchanting allure of the deep.
With shimmering fabrics that catch the light like sunbeams on water, flowing silhouettes that move like ocean currents, and celestial details that would make even the most sophisticated sea creature jealous, this trend lets you channel your inner siren without sacrificing style.
The catwalk is absolutely here for it too. When Versace sent Kendall Jenner and Hailey Bieber swimming down the runway in their ‘Versacepolis’ SS21 collection (complete with ‘La Medusa’ bags that looked like they’d been blessed by Poseidon himself), we knew this wasn’t just a ripple in the fashion pond.
Then there’s Iris Van Herpen, who collaborated with Parley for the Oceans to take sustainability to new depths by creating that jaw-dropping “Holobiont” dress from recycled ocean plastic – proving that mermaidcore can be both magical and meaningful.
Why Is Mermaidcore So Popular?
The numbers speak for themselves: Pinterest searches for ‘mermaidcore’ have surged by a whopping 614%, while Google searches for ‘mermaid style’ have exploded with a 736% increase.
And on TikTok? The term “mermaidcore” is swimming in 405 million views (and counting!). Its edgier cousin, #Sirencore, isn’t far behind with 88.4 million views, serving up a more mysterious, alluring take on the aesthetic.
RELATED: “Siren Eyes” Is Tiktok’s Latest Viral Trend, Here’s How To Get The Look
Of course, Disney’s live-action “The Little Mermaid” starring the incredible Halle Bailey has turned this trend into a full-blown cultural moment. But unlike Ariel, you don’t need to trade your voice for style – just a willingness to dive into something magical.
Whether you’re drawn to the ethereal romance of traditional mermaid lore or the mysterious allure of siren aesthetics, there’s room in this ocean for everyone.
How To Dress In Mermaidcore
Embracing mermaidcore doesn’t mean wrapping yourself in fishing nets or glueing seashells to your clothes (though we’re not judging if that’s your vibe!). Instead, think of it as sprinkling a little bit of ocean magic into your everyday wardrobe.
Here’s all the elements you need to get the look:
Soft Pastel Colours
Embrace soft, pastel hues reminiscent of underwater scenes. Shades of aqua and seafoam green capture those perfect Caribbean waters, while touches of lavender and coral add some unexpected magic. And when in doubt? Pearl white keeps things polished and totally office-appropriate. Mix these shades freely – they’re meant to play together.
Iridescent Fabrics & Flowing Silhouettes
The key is finding materials with just a hint of shimmer that catches the light as you move (without going full glitter). Silk and chiffon are perfect choices, creating that fluid movement that feels both elegant and effortless. And if you find something with a subtle iridescent finish? Even better. It’s these thoughtful details that give your everyday pieces that perfect touch of maritime magic.
Mermaid Accessories
Think of pearls as your new everyday essential, whether they’re dangling from your ears or wrapped delicately around your wrist. A single seashell-inspired piece or something with opalescent stones adds that perfect hint of seaside charm to even the most basic outfit.
For hair, keep it subtle but special – a pearl-studded clip or a delicate starfish-inspired pin can transform your whole look. The key is to choose one or two ocean-inspired pieces that feel like treasures you might have found in a mermaid’s collection, rather than wearing the whole seabed at once!
Seashell Accents
And let’s not forget footwear and bags! Sandals and cute clutch or pouch bags embellished with seashells or glittery details are an excellent choice for completing your mermaidcore ensemble.
The devil is in the details, and by incorporating these accessories, you’ll truly bring the mermaid aesthetic to life.
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