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Move over, traditional cut crease – there’s a bold new trend taking the beauty world by storm.
The reverse cut crease technique is redefining eye makeup artistry, proving that sometimes flipping a classic on its head can create something truly extraordinary!
The Birth of a Trend
When London-based makeup artist Ana Takahashi unveiled her innovative reverse cut crease look in November 2021, she didn’t just create a makeup look – she sparked a beauty revolution.
Her original photo shoot garnered nearly 30,000 likes on Instagram, but more importantly, it inspired countless makeup artists and enthusiasts to reimagine what’s possible with eyeshadow application.
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What Exactly Is a Reverse Cut Crease?
Traditional cut creases have dominated beauty tutorials for years, but the reverse technique brings a fresh perspective to this classic look.
Instead of the conventional approach of placing darker shades in the crease, this innovative method:
- Applies lighter shades across the lid
- Places deeper, more dramatic colours above the crease line
- Creates an unexpected dimension that makes eyes appear larger and more defined
- Challenges traditional makeup “rules” while maintaining sophistication
Why It’s Taking Over Social Media
The trend’s popularity exploded when makeup artist @evyxo showcased her “mint chocolate chip” interpretation, amassing over 46,000 likes and countless recreations.
This viral success demonstrates how the beauty community craves:
- Fresh takes on established techniques
- High-impact, photographable looks
- Versatile styles that work with various colour combinations
- Innovative approaches to eye-defining makeup
How to Create the Look
Essential Tools:
- High-pigment eyeshadow palettes
- Precise brushes for detailed work
- Good eye primer for longevity
- Clean blending brushes
Key Steps:
- Prime your eyelids thoroughly
- Apply your lighter shade across the mobile lid
- Map out your crease with a transition shade
- Build up the darker colour above the crease
- Blend carefully while maintaining definition
- Optional: Add shimmer or glitter for extra drama
Tips for Success
- Start with neutral colours until you master the technique
- Use tape or shields for precise lines
- Take your time with blending
- Photography tip: Slightly overblend for camera-ready results!
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Join the Conversation
Have you tried the reverse cut crease trend? We’d love to see your interpretations and hear about your experiences with this innovative technique. Share your thoughts and photos in the comments below!
