Shop Spotlight | Best Quay Australia Sunglasses (Updated 2024)
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The sunshine has nearly arrived so you’ll need a good pair of sunnies!
Of course, the most important aspect of sunglasses is the protection they give your eyes from the sunlight, but they don’t have to be boring or ridiculously expensive! That’s why we are taking a closer look at Quay Australia.
Known for its bold designs and celebrity collaborations, Quay Australia offers styles that cater to everyone’s tastes, blending high fashion with everyday functionality.
Whether you’re a long-time fan or just discovering the allure of this fashion-forward label, our guide is here to gain insight into the brand and explore some of our favourite picks from their collection, from the timeless appeal of aviators to the modern charm of oversized frames.
First, Who Is Quay Australia?
Quay Australia was founded in 2004 by Linda and Allen Hammond.
Originally, the company started as a roadside stand on the festival circuit in Melbourne, Australia.
The brand quickly gained popularity due to its fashionable styles and affordable pricing, which resonated with a young, style-conscious audience.
Over the years, Quay Australia expanded its global reach, establishing a strong online presence and distribution network that spans multiple countries.
Quay Australia promotes a lifestyle that is free-spirited, inclusive, and expressive. They encourage customers to “reframe themselves” and embrace individuality through their eyewear choices.
The brand also emphasizes body positivity and inclusivity, ensuring that its products cater to a wide range of personal styles and physical attributes.
Why Are QUAY Glasses So Popular?
QUAY glasses have gained popularity for several reasons:
Affordability: QUAY eyewear is known for being stylish yet relatively affordable. This makes them accessible to a wide audience who may want fashionable sunglasses without the high price tag of luxury brands.
Celebrity Endorsements and Collaborations: QUAY has collaborated with a range of celebrities including Jennifer Lopez, Lizzo, and Chrissy Teigen. These partnerships have boosted their visibility and appeal.
Fashion-Forward Designs: QUAY often offers trendy, bold designs that appeal to fashion-conscious individuals. Their collections are frequently updated to reflect current trends, which helps keep the brand fresh and relevant.
Inclusivity: QUAY promotes a message of inclusivity, offering styles that are meant to be flattering for diverse face shapes and sizes, which enhances their appeal across a broad demographic.
Check out some of their hottest sunglasses below for a bit of face magic.
Emerald ‘After Hours’ Sunglasses
Brown Tortoise ‘Slate’ Sunglasses
Smoke Grey ‘Getaway’ Sunglasses
Oat Frame ‘Wide Awake’ Sunglasses
Bone Frame ‘Hot Gossip’ Sunglasses
Who Is QUAY Australia’s Target Audience?
Given Quay’s strong presence on social media platforms and partnerships with social media influencers, the brand effectively attracts consumers who are active on platforms like Instagram and TikTok.
These consumers tend to be engaged with online trends and influenced by influencer endorsements.
According to Influencer Intelligence, “Quay Australia has a 91% female audience across Twitter and Instagram, within the 20-29 year age bracket. Based primarily in the United States, its audience are also situated across Australia, the UK and Canada.”
What Does QUAY Mean In Australia?
In Australia, “quay” is a term that refers to a structure on the shore of a harbour or on the bank of a river or canal where ships dock to load and unload cargo or passengers.
The word is pronounced “key” in Australian English, as in many other forms of English. This terminology reflects Australia’s rich maritime history and its connection with coastal and harbour activities.
The brand name QUAY Australia likely draws on this imagery, suggesting a stylish, coastal lifestyle aligned with its fashion-forward designs.
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